Assumption to clarify – expedited grocery store with smart tech identifying who is shopping and what they’ve selected while shopping to charge their Amazon account rather than making them spend time in line at checkout.
"Only shoppers who choose to enroll in Amazon One and choose to be identified by hovering their palm over the Amazon One device have their palm-biometric data securely collected," they insisted, "and these individuals are provided the appropriate privacy disclosures during the enrollment process.Before answering this Amazon product launch question, I would clarify what the product is in the interviewers eyes to make sure my assumptions of Amazon Go from what is publicly available is aligned.
They explained that Amazon does not use facial recognition, and any system it uses to identify shoppers inside its Go stores don't constitute biometric tech. In a statement sent to NBC News, an Amazon spokesperson defended the company's practices and technologies. However, "Amazon Go stores do collect biometric identifier information on every single customer, including information on the size and shape of every customers body," the complaint argues. The plaintiff's complaint said the sign informs customers that Amazon will not be collecting their biometrics unless they choose to sign up for Amazon One. However, some locations offer Amazon One, the e-commerce giant's palm-based identity and payment service, as an entry option. To be able to enter these stores, customers will need to scan a code from the Amazon app with a connected credit card. In the lawsuit (PDF), filed by Alfredo Alberto Rodriguez Perez, the plaintiff argues that Go stores constantly use customers' biometrics "by scanning to identify them and by applying computer vision, deep learning algorithms, and sensor fusion that measure the shape and size of each customer’s body to identify customers, track where they move in the stores, and determine what they have purchased." It said the company only put up signs about its biometric tracking activities over a year after the law went into effect.Īmazon's Go stores give shoppers the option to take whatever product they have off shelves and walk out without the need to check out. Now, Amazon is facing a proposed class-action lawsuit that accuses the company of failing to inform customers at its Go cashierless stores that it was collecting their biometrics. Back in 2021, a law took effect in New York City that requires businesses to post conspicuous signs if they're collecting customers' biometric information, such as their facial scans and fingerprints.
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